Web Marketing Basics for Staffing Agencies

Recently, I was at a conference of staffing agencies where part of the topic of discussion was Facebook marketing and improving Google rankings.  Much of what I heard was good information, but I thought I might offer a little more insight into both that might help someone that isn’t familiar with the platforms to perhaps get a better idea.  While these concepts are applicable to a variety of industries, I want to focus this post toward staffing and humans resources.

If you have any questions about anything I mention here, feel free to contact me with your questions.

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telling the long story

telling the long story

We live in a world of stripped-down and get-to-the-point narratives.

We’re broken down into 140-character status updates and photo captions that slice our days into play-by-play freeze-frames. On the television, it’s not much better. News stories that are over almost before they’ve started give us the what, but very seldom the why. MTV set the tone 25 years ago when they shortened the average video edit down to three seconds. Billboard advertisers know that if their message takes more than two seconds to read then it’s too long.
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